Why the Citizen Tsuyosa 37mm Might Be the Watch You Didn’t Know You Needed

In the ever-evolving landscape of wristwatches, it can be difficult to distinguish substance from noise. Brands launch new collections frequently, often racing to keep up with trends rather than build lasting designs. But every once in a while, a piece quietly appears and begins to turn heads not with extravagant features or viral marketing, but with balance, restraint, and design clarity. The Citizen Tsuyosa 37mm is one such watch. While it may initially appear like a simple size variation of its bigger sibling, this compact automatic timepiece has a character all its own. And for many, it might just be the missing piece in a collection—or the perfect first step into mechanical watches.

If you’ve been considering adding a watch to your rotation that leans into versatility, the Tsuyosa 37mm is worth a serious look. With the recent market trend shifting toward smaller, more wearable case sizes, Citizen’s decision to offer a 37mm version of their Tsuyosa shows clear intent. They’re not just reacting to demand—they’re encouraging a return to proportional elegance. If you've grown tired of oversized watches that dominate your wrist or feel out of place with more refined attire, this is a clear signal that watch design is maturing. It’s a reminder that comfort, subtlety, and timelessness never go out of style.

A strong suggestion for anyone considering the Tsuyosa 37mm is to appreciate the difference that three millimeters can make. On paper, the drop from 40mm to 37mm doesn’t sound drastic. But once on the wrist, it’s a transformation. The 37mm size redefines how the watch interacts with your overall look. It doesn’t scream for attention. Instead, it sits closer, feels more balanced, and wears more like a natural part of you. Especially for those with smaller wrists—or simply those who value subtlety—it’s the kind of watch that disappears into your life rather than disrupts it.

Beyond size, the first thing that stands out is the dial. Citizen has doubled down on the vibrant, sunburst colors that made the Tsuyosa lineup so visually engaging. Whether you’re drawn to the clean elegance of black, the lush richness of green, or the sunshine warmth of yellow, each dial offers something different. Here’s a suggestion: don’t shy away from color. With the 37mm case size being slightly more conservative, a bright dial adds personality without tipping the scale into flashy territory. It becomes your signature—something uniquely yours that stands out in a sea of monochrome watches.

Now, if you're building a versatile collection and you already own a classic dress watch and a tool diver, the Tsuyosa 37mm can act as that missing link. It’s the kind of everyday watch that wears equally well in a business meeting, a dinner date, or a casual weekend out. Its integrated bracelet gives it a sporty vibe, but the smooth curves and polished accents offer an elegance that elevates it beyond typical “sport watch” categories. So if you’re looking to bridge the gap between formality and comfort, this could be the perfect piece to tie your collection together.

Another reason to consider the Tsuyosa 37mm is its comfort. Suggestions around watch comfort often get overlooked in favor of specs and movements, but the truth is: if a watch doesn’t feel right, it won’t get worn. The 37mm Tsuyosa is thin enough to slip under a cuff, light enough for all-day wear, and shaped to contour with the wrist in a way that feels intentional. The integrated bracelet tapers smoothly and adds to the sense of comfort. If you've struggled with watches that feel bulky or shift around awkwardly on your wrist, the Tsuyosa 37mm offers a refreshing alternative.

There’s also a mechanical heart beating within this modest-sized case. For those dipping their toes into automatic watches for the first time, the Tsuyosa 37mm is a strong suggestion. It offers the experience of mechanical timekeeping without the intimidation factor. It winds with motion, ticks smoothly, and features an exhibition case back that shows off the inner workings—a gentle introduction into horology without overwhelming complexity. It’s a watch that encourages curiosity. You don’t need to be an expert to appreciate the rhythmic sweep of the second hand or the soft click of the crown as you set the time.

If you’re more experienced in the world of watches, don’t make the mistake of overlooking the Tsuyosa 37mm as “entry-level.” That would be missing the point. This is not a compromise piece—it’s a refined answer to a very specific question: what does a modern, mechanical everyday watch look like when you strip away excess and focus on the essentials? It’s a masterclass in proportion, tone, and function. So if you already own luxury Swiss watches or collect microbrands with specialized movements, consider the Tsuyosa 37mm not as a lesser option but as a minimalist reset—something to enjoy without pretense.

You might also want to consider the styling potential. With interchangeable bracelets and straps becoming increasingly popular, the Tsuyosa 37mm offers a solid base for experimentation. While its integrated bracelet is one of its standout features, the design still allows for thoughtful strap swaps for those who want to change up their look. A leather strap instantly transforms the watch into something more formal, while a NATO or rubber strap gives it a casual or sporty twist. So if you’re someone who likes to personalize your timepieces, this watch invites exploration.

There’s also value in considering the Tsuyosa 37mm as a daily wear piece. Many collectors fall into the trap of keeping their watches in the box, afraid of scratches or scuffs. But a watch like this is meant to live on the wrist. Its stainless steel construction can take everyday wear with grace, and its automatic movement is built for real-world use. The dial is legible, the crown is tucked neatly away at 4 o'clock for added comfort, and the bracelet’s clasp holds secure. If you’re searching for a “go anywhere, do anything” watch that doesn’t cost a fortune or carry the emotional weight of a luxury heirloom, this is it.

For those thinking ahead to gift-giving, the Tsuyosa 37mm is also an excellent suggestion. Whether you’re introducing someone to mechanical watches for the first time, celebrating a milestone, or simply sharing your passion for horology, this watch hits all the right notes. It’s thoughtful, unique, and functional, yet still affordable enough to give without hesitation. And because of its unisex sizing and styling, it makes an especially good gift for those who appreciate modern, gender-neutral design.

Some might ask: Why not just get the 40mm version? And here’s where another key suggestion comes in—wear what suits you, not what trends tell you to wear. The 40mm Tsuyosa is a great watch in its own right, but the 37mm version offers a completely different wearing experience. It’s not just smaller—it’s more refined, more personal. The visual weight is lighter, and the case hugs the wrist in a way that feels custom-made. If you’ve never tried a 37mm watch before, this is the time. You may find yourself surprised by how liberating a smaller watch can be.

For those who love the feeling of discovery—finding something that others haven’t caught onto yet—the Tsuyosa 37mm still holds that magic. It’s not overexposed, not saturated on every wrist, and not tied to celebrity endorsements. It’s a watch for those who know what they like and don’t need validation from the crowd. It’s quietly stylish, quietly capable, and quietly making its way into the hands of those who value authenticity over hype.

To wrap it all together, the Citizen Tsuyosa 37mm doesn’t just check boxes—it reshapes expectations. It reminds us that watches don’t have to be oversized to be impactful, or expensive to feel valuable. It’s an example of what happens when a brand listens to its audience, learns from its own history, and creates something new without abandoning its core philosophy. If you’re building a collection, starting a journey into mechanical watches, or simply searching for a timepiece that feels like it was made with care, the Tsuyosa 37mm deserves your consideration.

So the next time you scroll past it online or see it in a store display, take a moment to try it on, feel the balance, observe the dial in natural light, and let it speak for itself. You might discover that sometimes, less truly is more—and in the case of the Citizen Tsuyosa 37mm, that “less” feels perfectly right.